East Side Walking Tour
“Note: The following ‘online tour’ has been adapted from The East Side Historic District: A Walking Tour, a booklet produced by Landscape Research, Ltd for the Commission in 2001.
The East Side Historic District rests atop the plateau south of the bend of the Yahara River, just above Stoughton’s cluster of old tobacco warehouses, lumber yards, and the Milwaukee and St. Paul Depot.
When the plat of Stoughton was made in 1847 by town founder Luke Stoughton, this area was farmland and remained in agricultural use for more than forty years. During this period the community grew steadily, with wagon manufacture, tobacco, lumber and the railroad providing employment for many of its residents. In 1868 Stoughton was incorporated as a village, and in 1881 as a city.
Stoughton’s early residential districts grew on the west side of the Yahara, and near Main Street and the wagon factories east of the river. On the far east side atop the hill and across the railroad tracks, however, only a few houses were along E. Main Street until the 1890s, when several Stoughton land owners laid out blocks and lots in this area.
Between 1890 and 1915, when all of Stoughton enjoyed a building boom, the fourteen blocks comprising the present-day East Side Historic District were built up with about eighty houses. Unlike the west side of the city, there are few buildings here dating from earlier than the 1880s. The brick house at 924 S. Ridge (just outside the district) appears to be the only remaining farmhouse.
East Side residents were a cross-section of merchants, businessmen, and laborers and their families. Many were employed in wagon factories or tobacco warehouses, or worked on the railroad. Nearly all were natives of Norway, or were of the first generation born to Norwegian parents. Many families owned their houses for decades, and some houses remained in one family’s ownership well into the twentieth century. A few are still owned by descendants of the original builder.
When the Bird’s Eye View of Stoughton was published in 1883, only a few houses and the Norwegian Evangelical Lutheran Christ Church (1875) stood on the rise of land east of the railroad tracks. Just to the west of the present-day historic district the land was owned by Luke Stoughton. In 1875 Stoughton’s land was divided by his son-in-law, O.M. Turner; several other additions followed including those of John Nelson in 1885 and Bjoin and Gunderson in 1900. However, by 1883 only the house of Christen (Christian) Hanson at 924 E. Main St. appears to have been built within the boundaries of the present-day district. The area was so uncharted that the 1882 Stoughton City Directory gave Hanson’s address as “Main, over railroad.”
For a few years, a small frame church stood alone on the east side hill. In 1875 the Norwegian Evangelical Lutherans of the Stoughton and McFarland districts of the West Koshkonong Church founded a new congregation of thirty-two families. Their new church was completed in 1875 at 848 E. Main Street. By 1882 the church had 280 members. (Stoughton’s other Norwegian Lutheran congregation erected a church at 414 E. Jefferson St. in 1872; in 1882 they numbered 325.) A new brick building was erected over the old in 1914; it was razed for the present Christ Lutheran Church.
Louis Severson (908 E. Main), Abraham H. Severson (921 E. Main), and Edwin Bjoin (1001 E. Main) were among the first house builders after Christen Hanson. Many chose the hipped-roof Italianate Style, with its ornate trim and cube-like shape. In the next decade, Queen Anne Style houses with generous porches, patterned shingle trim, and multiple gable-and-hip roofs and balconies were popular with builders including Ole Simonson at 224 N. Franklin St.
Over one-half of the district houses were constructed between 1900 and 1910
The Queen Anne Style remained popular, but the Classical Revival, Arts and Crafts bungalow and American Foursquare styles are also well represented. The Henry and Mary Severson House at 1124 E. Main (1903) is an exceptional example of a Classical Revival building.
Many residents of this area were employed in the wagon or tobacco industries. When freight and passenger service between Stoughton and Milwaukee began in 1853, it ensured the success of these industries, although both had significant downturns in the 1920s. The T.G. Mandt Wagon Works were established in 1865. In 1889 the company reorganized as the Stoughton Wagon Company. T.G. Mandt began another wagon firm in 1896, which was sold to the Moline Plow Company after Mandt’s death in 1902. After the decline of the Stoughton wagon industry in the 1920s, new vehicle and part factories such as Highway Trailer and the Stoughton Cab and Body Company were established. Semi-truck trailer manufacture remains an important part of the local economy.
The weathered tobacco sheds of Jefferson, Rock and southern Dane counties are testament to this important industry in southeastern Wisconsin. Tobacco cultivation began near Edgerton in the 1850s, and the tobacco trade began in Stoughton about 1871. After harvesting, tobacco is cured in specially-designed sheds and then stored in warehouses before shipping. In Stoughton, the first warehouse was erected in 1877; by 1882 there were ten and by 1898 there were seventeen. (Three remain, at 515, 524, and 567 E. Main St.) By 1926, at least thirty tobacco firms had done business in the city. Many residents were involved in growing, harvesting, sorting and shipping; Severson, Bjoin, Halverson, and Holtan stand out among early individuals and families from the East Side Historic District area associated with tobacco.
The decline of the tobacco industry was evident in the 1920s, with soil depletion and poor crop yields in addition to less consumer demand. The industry rebounded by 1950. Today, tobacco remains a cash crop in the townships surrounding Stoughton.
Academy Street is named for an early east side institution. The Stoughton Academy and Business Institute was organized in 1888 by its principal, K.A. Kasberg. The school provided a college preparatory program as well as business, music and farming courses. In 1889 a large, three-story brick and stone building was erected at 811 Ridge St., one of the highest points in the city. The school appears to have been affiliated with the Norwegian Lutheran Synod from its earliest years; the synod took over its direction in 1895. In 1900, a fire partially destroyed the building and the school relocated to Albion, Wisconsin. The structure was later rebuilt and used as the Stoughton Surgical Hospital and Sanitarium. The hospital was founded by Michael Iverson, a native of Norway who arrived in Stoughton in 1891. The Iverson family and the hospital staff all resided in the hospital building during its earliest years of operation. The hospital was purchased by the city in 1924 and was renamed the Stoughton Community Hospital. The original Academy building was razed in 1958.
Situated on a hillside just outside the district, the two-story, cream brick house at 924 Ridge St. dates from the early 1870s. It was built by Steener Halverson, who burned the brick in a kiln on this property. Halverson was a farmer, and was also a partner in a Stoughton brickyard. Andrew and Clara Asbjornson resided here from the 1930s until the 1980s. The original Halverson farm is now part of the Stoughton Community Hospital and the Skaalen Sunset Home.
1004 E. Main St.
John and Hattie Holtan
1896; 1911
Frank H. Kemp, architect (1911)
The present Prairie Style appearance of the Holtan House dates from its 1911 remodeling by well-known Beloit architect Frank H. Kemp. The horizontal emphasis, grouped windows, and large trellis supported by round columns sets it apart from its neighbors. Kemp was the designer of Stoughton City Hall.
John H. Holtan was manager of the Stoughton branch of the American Cigar Company and President of the First National Bank. He also served as Stoughton mayor. A native of Dane County, he grew up on a farm and first became involved in the cigar business in 1891 with his brother Austin. Holtan then joined the American Cigar company. The firm employed over 250 people in Stoughton, and owned a large complex of buildings.
Hattie Belle Severson was a native of Stoughton and the daughter of Sever H. and Gurina Severson (921 E. Main St.). The Holtans had four children. From left, Theodora, Clarise, Gurina, and Harold Holtan about 1912. In 1910, the U. S.census taker recorded eight people in the Holtan household. In addition to the Holtans, cousin Daisy Lewis (28), and a domestic servant named Anna (30) lived here.
The similar plans and details of the houses in the 1100 block of E. Main St. suggest a common builder or plan book. Many builders worked from standard plans in this period, with variations in the detailing of the roof, a porch, or windows adding desired variety. Hip or cross-gable roofs were popular, along with a projecting front gable and canted bay (one with clipped corners) like that seen on the Jorgenson House (left). The builder of the Olson House (right) arranged a bay with canted corners under broad overhanging eaves. According to Lisa Root, the current owner, the original roof and chimney were destroyed by a lighting strike in 1907.
Louis Jorgenson, at 1100, was employed as a painter. The property was in the family until the 1950s. Mons Olson was the first owner of 1108, followed by Lars Kravik in the 1920s. From the 1930s until the 1970s, it was owned by Aagot Sannes. The Sannes family owned the Stoughton bakery that is now Fosdals.
A prominent landmark at an eastern gateway to Stoughton, the Severson House is a fine example of the Classical Revival Style. The two-story portico has colossal columns crowned with Ionic capitals, and graceful balustrades.
A brother of Sever H. Severson and uncle of Abraham (921 E. Main), Henry Severson was raised in Dunkirk Township. Severson operated two tobacco farms and reportedly owned the first automobile in Stoughton. Henry married Mary Halverson in 1882. One of the Severson’s children, Della, lived here for many years and the building was locally known as “Della’s House.” The house remained in the Severson family until 1976. The current residents, the Lewis family, are only the third owners. At the interior, intact features include many of the original light fixtures and even the maid’s bell (although the Seversons reportedly had no servants). The carriage house--one of few surviving in the district--is now used as a garage but the location of the old horse stalls can still be seen.